CASE STUDY Premium Animal Health & Wellness Company.
OVERVIEW
Project77 partnered with a premium animal health & wellness company to analyze its customer base and evaluate its business fundamentals by conducting strategy and marketing analytics.
Project77 used data analysis techniques to segment the customer base, determine the optimal pricing strategy for the company’s products, and determine customer lifetime value.
To do this, Project77 :
Utilized machine learning models
Performed customer lifetime value calculations
Analyzed product SKUs over a 3-year period through a time-series regression analysis
Project77 provided the CEO and Board of Directors with data-driven recommendations in an executive report, including a complete analysis of customer cohort behaviors and subscription and acquisition trends.
Project77 recommendations to the CEO and Board
included :
A range of options and scenarios for pricing and product strategy
Using strategic market spending to acquire high-value subscribers
Optimizing the product-mix
Improving the user experience in order to retain subscribers
About Project77
Project77 empowers organizations with data insights and services to help drive decisions. Founded by social entrepreneurs and leaders in the education space, we bring cross-sector solutions to our partners through our expertise in using data analytics to drive best practices.
Data Aggregation, Feature Selection, and Model Selection
Project77 utilizes a variety of data techniques to glean meaningful insights from data. We specialize in statistical techniques such as linear/logistic regression, time series analysis, and unsupervised learning models (e.g. clustering, hierarchical clustering, k-means) and prescriptive analytics techniques such as Difference-in-Differences, Monte Carlo simulations, and optimization (i.e. Solver).
Intuitive Data Visualizations, Frameworks, and Reports
Project77 utilizes a variety of software packages to create visualizations that take complex findings and present them in a way that is informative and engaging. As the size and scope of data increases, the complexity of the data analysis increases as well. Project77 synthesizes the analysis and insights of data with powerful data visualization packages to produce valuable, meaningful, and actionable outputs.
Personal Data Coaching, Change Management, and Technical Support
Project77 strongly believes in a hands-on approach when cleaning, transforming, and interpreting data. We want to ensure a deeper and more insightful understanding of the data to encourage a well-informed decision-making process. Our skillsets not only allow us to process complex educational data, but also to effectively communicate information back to all relevant stakeholders.
